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Check out our three tips for making the most of your site:

1. Be Consistent
A web site can create immediate brand recognition and trust because the look and feel are consistent with your existing corporate identity and marketing materials. You can do this by:

  • Featuring your company logo prominently on each page of your site.
  • Using the same colour scheme in your site as your current marketing materials
  • Displaying photographs and images that compliment your company's activities to explain what you do.
2. Create a Memorable Experience for Visitors
A custom site is memorable because it's unique and enjoyable.
    Remember:
  • Be accurate and up-to-date to build trust. A stale company site gives the impression that not much is happening with your business!
  • Use good design and writing to be sure that your site is always easy to navigate. If you continually get questions about a certain product or service, then the information is not easy enough to obtain.
  • Respond immediately and directly to your visitors' inquiries with personal emails or auto-responses means customers are happier. Don't let clients feel that you have forgotten about them! 
3. Keep Your Site Evolving
A site can evolve along with your online customer relationships. Gradually move key customer service operations to your site (i.e. an on-line newsletter to keep customers up-to-date regarding new products, services or innovations; hours of operation posted for a "bricks and mortar" business; a frequently asked questions page for new or existing customers.)
    More Tips:
  • Update the look of your site at least once a year or when you develop new products or marketing materials.
  • Keep track of online usage. Consider a client survey so that you can see where you can add the most value for customers.
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Contact us for help with your business:
raspberry ridge design
545 Hunt Road,
Newburgh, Ontario.
K0K 2S0
(613) 378-0321

info@raspberryridge.com

Contact us for help with your business:
raspberry ridge design
545 Hunt Road,
Newburgh, Ontario.
K0K 2S0
(613) 378-0321

info@raspberryridge.com